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High Bridge Glasses for Autumn/Winter 2010

27/08/2010

For all you trendy men folk scouring the net for the next big fashion accessory, how about upgrading your Club Masters or wayfarers for the Autumn’s next big thing in optical? 1010 are very excited to introduce the very retro, very stylish “High Bridge” frames.

The “High Bridge” is here and the style is gathering momentum. 1010 homed in on the Vision by Conran collection who were sporting the 70’s vintage design some months back.

The 1010 favourite of the range is the CRN 8001 104.

The very cool double bridged pair was also sported by Mark Ronson in his “Bang, bang, bang” video. They are a real 70’s iconic pair with the black acetate front and the thick dull silver arms a favourite within the collection. The straight high bridge was very popular in the 70’s and inspired the shape of 3D glasses earlier this decade.

With 3D films having boomed in popularity over the last few years the 3D glasses shape has inspired designers of optical frames who combined with the fashion world’s love of kitchy vintage designs has bought this shape full circle.

Playing a big part in fashionable optical designs is the Police Be Younique range.

The 1646-0958 which feature in the 1010 Police collection have been worn by Kanye West.

The high bridge pair are made to the Police Italian high quality and a true fashion piece. They are distinctively masculine with an impression of seniority and wisdom owing to the bold vintage shape.

Just look how good our model looked wearing them. Why not do a home trial before you buy and see how amazing they make you look.

The History of Police Glasses and the “Younique” way forward.

18/8/10

Police glasses originated in the early 80’s during the Ray Ban boom which prompted the release of many designer sunglass brands. The sunglasses were originally inspired by the designs worn by the Italian Police force and immediately enjoyed global iconic status and went on to become one of the most popular brands on the market today.

The Police portfolio now boasts a huge range of fashionable sunglass and Optical collections.

They began expanding the brand with their stylish watch collections. With the success of this they developed their trend focussed accessories collections selling wallets, belts, bags, pens and key chains. Police is an all round lifestyle brand now being triumphed by its forward thinking strategies engaging new and already loyal customers with its use of new technologies and its fashion focus.

The Fashionable Glasses boomed in popularity in the 2000’s being sported by Celebrities such as Lady Gaga, David Beckham, Johny Depp and Antonio Banderas, who fronted their 2008 campaign.

They all seem to appreciate the inspired styles of police force goggles and shades combined with the brands mission to stand out to fashion lovers not fashion victims.

The modish collections of sunglasses have made way for superior collections of Fashion optical glasses. The optical collections reflect the quality of the police brand ensuring all ranges are superiorly crafted with Italian design skills creating fashion trends resonating back into the optical fashion world. The future of Police glasses is a movement named by the brand as “ Be Younique.”

This is farewell to stereotypes and conformity of eyewear, delving into the styles of the “street” and its personalities with their striking qualities, passion and need for an original sense of style. The collections maintain their high quality and value whilst generating ranges to suit all glasses wearers.

The designer feel of the 2010 Police collection introduces an innovative heritage- inspired look, combining plucky salute to military trends with a touch of the 1980’s and a decidedly vintage flavour. The collection contains a line of veritable fashion statements, created using top quality, cutting edge materials. The optical collection is a captures the essence of the unforgettable 80’s reinterpreted modern key.

This retro eyewear collection focuses on blue, tortoise shell, cream and red whilst maintaining the identifying features of the Police lifestyle brand. One of the repeated features of the ranges is the recognisable gothic “P” featured in transparent window opening onto the side trims.

A fantastic vintage acetate model is the V1646 which features an unusually shapped front piece with a high bridge echoing the colour of the temples, whose refined hues and striking horn/mother-of-pearl effect render the frame unique and ultra modern, in line with the latest fashion trends.

The 1010 Favourite are the V8457 sported by numerous celebrities and a distinctively modern yet retro take on the popular Wayfarer style. In a steel rounded model, the upper section of the frame is covered by striking acetate in bold tortoise shell extending onto the arms. The underside is in delicate silver which gives the frames a modish but refined effect.

The “Be Younique” message is to be strong and unique, typical of a metropolitan, fashion-forward brand. 1010 Direct love the message and understand that its protagonists become involved in the lifestyle and become genuine trend setters. So we are offering any one who subscribes to special offers on the 1010 direct site the opportunity to win this fashionable Police watch and two runners up will win a pair of "Younique Sunglasses! The winners will be chosen on the 28th of September 2010. Good luck.

iPad winner!

3/8/10

The winner of the iPad was Martin Williams from Northampton. Congratulations and thank you to everyone who entered we had hundreds of entries but only one iPad.

This month’s prize draw is a top of the range Police watch and we’ll also give 2 runners up a pair of Police sunglasses. Enter by subscribing to special offers. The winner will be chosen on the 28th of September so get entering. Good luck.

The Manish Arora Sale

30/7/10

In the run up to London’s A/W Fashion Week 2010, here at 1010 we grow every day with excitment for our featured designer Manish Arora. Reknowned for swimming against the tide of copy cat commercialism and blandness, his fashion collectons as well as his eyewear collections have the industry on tenderhooks in anticipation of his next showing.

Indian born Fashion designer manish is based in New Delhi. He began his eponymous “Manish Arora” label back in 1997 in India becoming known for a rich palette of psychedelic colors and kitsch motifs, in garments that combine traditional Indian crafts like embroidery, appliqué and beading with Western silhouettes.

Three years later in 2000, Manish Arora represented India at the Hong Kong Fashion Week and participated at the first ever India Fashion Week held in New Delhi receiving more rave reviews as his fashion career accelerated.

The brilliant Manish Arora launched his second label, "Fish Fry", and featured this Prêt a Porter inspirational collection in six leading cities in India and was stocked at Lord & Taylor, New York. During 2002 Manish opened his first flagship store, Manish Arora Fish Fry, in New Delhi and in 2003 opened his second flagship store in the commercial capital of India, Mumbai.

During 2004 he was awarded the Best Women's Prêt Designer at the first ever Indian Fashion Awards' 2004 held in Mumbai and MC2 Diffusion Paris started representing the label for the export business. The following year Manish Arora participated in the Miami Fashion Week in May 2005 where he was presented with the designer's choice for Best Collection Award.

His debut at the London Fashion Week in September 2005 received an overwhelming response from the press as well as the buyers. In 2006 he confirmed himself to be a fashion designer of great potential during his second showing in February, receiving rave reviews all the leading publications due to his outstanding attention to detail and hand crafted techniques.

"Indian by Manish Arora", a brand designed for the growing Indian market for women's wear, is licensed to another reputed fashion company. His collections continued to blur thebline between art and fashion by even been invited to show his collection at the very prestigious “Fashion in Motion” held at Victoria and Albert Museum, London in September 2007.

Manish Arora has a loyal celebrity following including katy Perry, Paloma Faith, Fergie (Black Eyed Peas), Lady Gaga and Rhianna.

Manish Arora began his collaboration with In Specs launching a range of Sunglasses and Optical Frames being embraced by celebrities including Lady Gaga.

"His Latest eyewear collection Manish Arora draws inspiration from the textures found in his garments and applies them to metals and acetates along with his notorious trade mark, fantastic colouration. Bold shapes, hand crafted techniques and glorious colours collide and the result is a collection full of vibrancy and life." www.inspecs.co.uk

In 2010 1010 Direct launched their website with Manish Arora’s optical range at the forefront of the website. The vibrant appearance of the glasses designs summed up the mood of the optical fashion world. A geek Chic revival began with wearers becoming bolder and using glasses as an accessory instead of a necessity. Fashion frames were the way forward and Manish Arora was the Prêt a Porter designer of those frames.

Having had a sneaky peak of the A/W Fashion collection, we cannot wait for the new glasses ranges to arrive and have started our “Appreciation of Manish Arora Sale” reducing everything by 20%. Just look at the fashion collection and imagine how it will translate into Eyewear!

Go get a Manish Arora bargain.

1010 Direct are on Facebook Facebook and Twitter

28/7/10

Here at 1010 Direct we have been putting the final touches to our Facebook account and now are excited to have quite a few followers.

Facebook and Twitter are being updated every day with news on current and new ranges, trend advice, discount codes, competitions and unique email subscriptions.

Why not follow us on Twitter and get these updates regularly and then you’ll definitely not miss out.

Like us here and go straight to our Facebook Page.

Or follow us on Twitter

1010 Direct is on Issuu

28/7/10

Issuu is a free web site where people and publishers can publish documents in a formatted design so that other people and publishers can view them.

The web site is full of interesting documents from fashion magazines to DIY manuals. There are reviews, short stories and catalogues and 1010 Direct have had a great time exploring the site. The whole site is really fresh and exciting with writers, bloggers, marketers and students making the most of it.

We set up an account and reviewed a few other publications and then published some of our own. Why not have a look at our booklets and leave your own comments. If you like the site then keep checking for more 1010 publications.

Vogue A/W Catwalk Report 2010 - Quote

13/7/2010

"Spectacles Be Spectacled- reading glasses cropped up all over the a/w collections. Leave hair free-flowing for a youthful, studenty look, or workstrict secretary chic with specs and a chignon."

Buy them here at 1010 direct ready for the a/w trends.

Twilight saga influences gothic fashion revival!

8/7/2010

With the long awaited third part of the Twilight saga opening this week, the gothic trend has quickly translated into the fashion glasses world. My favourite GU-1664-PURPLE have a very high street friendly gothic essence to them. Slim, subtle colouring and unique patterns on the arm, make these a very chic part of the guess collection.

With these, GU-1666-BLKFRT, the unique stencil design on the arm combine gothic styling with this seasons bold white trends , a definite fusion piece.

A more youthful gothic item is the SK-3002-BLKRD in the colours more associated with current gothic trends. These bold spectacles would be an idolised piece to any glasses collector.

These by Manish Arora MNO-S02-204 are again a more youthful look at the gothic or EMO trends, but a bit more sweet with the glitter and the contemporary cut out front.

Check out our Designer Prescription Sunglasses!

5/8/2010

These are just a few of our favourite at 1010direct. This SST-190 is this seasons must have and are currently on special offer.

New to the site is Givenchy Sunglasses. One of the most chic and sophisticated pairs from the collection is SGV702G-0700. They really demonstrate the iconic French elegance of the brand. A more unique but wearable pair are the SGV688-06UP which are in an interesting two tone of colour and again very elegant. A more modern pair from the Givenchy Sunglass collection is SGV659-06SF the blue tint through the lenses complements the subtle navy logo on the arm.

We have a huge selection of Police Sunglasses which are looking very vintage 80's, but the clear favourites are the POLS-S8425N-627P. This classic style is masculine and very much sought after. We have a selection very modern wrap around shades within the Police frames. These S8363-0K01 are a bold pair with two tones of burned orange and fiery tortoise shell. They are wearable for both boys and girls and very sexy.

Our newest Sunglasses collection is by Guess. One of the most interesting pairs has to be the GU6521-PUR45 which are boldly purple. The guess collection is very vintage chic, but these have a much more bohemian style to them.

Transitions or Tinted lenses?

All our optical frames are able to have tinted lenses and we have a range of coloured tints. We also have Transitions lenses so which ever frame you choose can be used for indoor or outdoor use. If you want to get really creative with the frames and lenses then any frames from the Geek Chic category would look amazing with a coloured tint, especially the Manish Arora frames. Also putting a brown or grey tint into any from the Wayfarer section will leave you with some very fashionable prescription sunglasses. My personal favourite is going to be the Guess by Marciano with a UV400 green tint, very special.

Its Wedding season and we Love bridal glasses!

28/5/2010

I love this time of year, loads of weddings to dress up for! A very good friend of mine had decided that she, as the bride, wanted to wear glasses on her wedding day. This decision seemed more sensible as she, obviously, had to be able to see her husband and contacts were out of the question. Your wedding day is a day where you simply can’t be constantly in the bathroom, with your finger in your eyes, making your mascara run!

I realised that loads of women are unaware of the joys of “Occasion Glasses”. Glasses are another wonderful accessory to play with when complimenting and completing an outfit. In the instance of considering your bridal glasses, they need to coordinate with your other accessories and harmonize with your gown.

Things that should be considered are the materials the frames are made from. Acetate can be in any colour, so a pearl design could work amazingly with pearl accessories. If you love modern frames my favourites are Tim Dilsen slimline semi rimless in brown. These would suit darker hair and complement a dress in Ivory or Gold. Semi Rimless opens up the face, creating less shadow.

Another idea in the Modern frames are these X Eyes in Purple the design on the arms is gorgeous. These would again suit a darker complexion for them to be subtle. Every time I see these I think that if you had the brides maids in Lilac and lilac flowers, they would coordinate in a really clever way.

If you have any silver amongst your wedding day accessories theBerkeley in Chrome are really charming. Very understated, but with a very pretty diamond facing forward from the arm. These would accompany only colour of gown and suit medium to light complexions.

Tim Dilsen frames are effortless with subtle uncomplicated details. In gold, so would go with all gold based accessories and complement any colour of gown.

This delicate pair is by Sun Optic and are semi rimless which allows more light onto the face. The tortoises shell arms are made more interesting due to the circular diamond studded motif between the arm and the frame, simply beautiful.

Lastly my personal favourite, Tom Dilsen in a gold frame bordered with diamonds with more studded onto the arms, facing forward, complementing the semi transparent tortoise shell arms. These are very classic and timeless, would look amazing with any colour gown.