Money back guarantee

We are very keen to ensure that you're entirely satisfied with your glasses from 1010 Direct.

If, for any reason whatsoever, you want to return part or all of your order, we will refund you in full by crediting the payment card you used to make the purchase.

All we ask is that you contact us within 7 days of receiving your order, preferably by email, to have your return authorised so that we know to expect your goods back.

For detailed information, please see our returns policy.

Don't forget, you can take 4 pairs on home trial before making your purchase if you're unsure what style you'd like.

How much does delivery cost?

Absolutely nothing - it's totally free!. It's very important for us to ensure that your order arrives quickly and safely. For that reason we use Royal Mail Special Delivery guaranteed next day. Not only is this service very efficient and reliable, but your goods are automatically insured against damage and loss. You can also track your parcel using the consignment number on the receipt that we email you when you place your order. As this is quite an expensive service and it's our decision to use it, we don't ask you to pay for it. Even if you take a home trial with us, we use this same service for the return of the home trial frames - again at our cost. We pay - you get peace of mind!

back to FAQ's

I can’t find the frames I am looking for. Can you help?

Our excellent longstanding relationship with official suppliers of our brands means that any item can be quickly sourced and sent to us.

If you are searching for a specific product in a specific size and/or colour and are unable to locate it on our site, please click the “Ask a Question” icon and we will endeavour to find it for you.

Once we have a few details it takes no time at all for us to put together a quote including lenses and an ETA onto the 1010 website.

So please - ask it really is no problem.

Do I really get CASH BACK for recommending my friends?

Oh yes! At 1010 Direct, we take loyalty very seriously and if you're pleased with what we've done for you, we want you to spread the word.

When you order your glasses from us, we'll give you a unique promotion code that you can share with as many people as you like. When they buy glasses using that code, they'll receive 10% off their order total and, more importantly, we'll credit your account with £5 everytime someone uses your unique promotion code! Orders qualify for cashback when the total is over £50.

That could turn into quite a tidy income for you. Obviously, it wouldn't do us any harm either!

back to FAQ's

Frequently asked questions

How much does delivery cost?

How long will my order take to arrive?

Do I really get CASH BACK for recommending my friends?

Why don't 1010 Direct supply bifocal and varifocal lenses?

How long will my order take to arrive?

Our target at 1010 Direct is to have you wearing your new glasses within 5 working days. However, this is not guaranteed and you should allow up to 14 days. Having said that, due to the efficiency and capacity of our optical laboratory combined with our free next day delivery service, it's not uncommon for orders to arrive within 3 days!

back to FAQ's

Why don't 1010 Direct supply bifocal and varifocal glasses?

To achieve a satisfactory result with varifocal and bifocal lenses, it is recommended that you have measurements taken of your eyes whilst wearing your chosen frames before the lenses are manufactured. For that reason, we do not feel that it is practical to supply these type of lenses from an online shop. If you would like varifocal or bifocal lenses, there is the option to purchase just the frames from us with the dummy lenses left in so they can be fitted to your prescription elsewhere. Alternatively, consider having 2 pairs of glasses - one for general purpose use and the other for reading. That way you can enjoy two different styles of frames, and at our prices these 2 pairs could cost you less than 1 pair of varifocal/bifocal glasses from a high street optician.

Can I put my new prescription into my own frames?

If you want to put your new prescription into your existing frames, or simply replace or upgrade your lens package, why not try our simple reglaze service which is quick and easy from start to finish?!

Once you have selected the reglaze servicejust enter your prescription and choose your lenses, then proceed to check out.

We will send you a pre paid envelope and packaging for you to send us your frames - as we use Royal Mail insured next day delivery, your frames can be with us within 2 working days and you can ensure they will arive safely.

Once we have your frames, our opticians will fit them with your chosen lenses and we will swiftly return them to you as good as new!

back to FAQ's